Search Engine Optimisation (SEO)
Ensuring your website has a high search engine ranking is one of the key factors in successfully achieving your website and business aims. Optimising your website organically ensures that the site is not only easy to read and index by website crawlers such as Googlebot (technical improvements), but more importantly that the site content is interesting, relevant and easily accessible thus attracting visitors and increasing links to your site (content enhancements). All Tiptoe Website pages follow these principles thus raising your search engine ranking without having to pay for expensive advertising such as Google Adwords.
If you already have a website but feel that it isn't achieving your objectives, let us evaluate your site for SEO improvement opportunities. Working together to make some simple changes to your site content and technical coding can provide an instant improvement to your search engine ranking.
Content enhancements
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well written copy that is optimised for web viewing |
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attractive design in a user-friendly format |
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all data is useful and relevant to the intended audience |
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content is kept fresh and up-to-date |
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web site is easy to navigate around |
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Technical improvements
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the domain name is simple and relevant |
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titles, description and key words are optimised |
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all html coding is error-free |
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page load times are minimised |
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appropriate use of important body tags |
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all content is readable by web crawlers |
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a Google site map is created |
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